Case Study: Marriott boosts self-service happy hour with Brave UX's Mobile Drink Pass

Marriott launches mobile Drink Pass with Brave UX

The customer, Marriott, was seeking innovative amenities to enhance guest experiences and stay competitive in the hospitality industry. Their challenge was to determine how a new amenity, like an automated self-service happy hour, could be a worthwhile investment. The vendor Brave UX was engaged to address this.

Brave UX developed an IoT Mobile Drink Pass solution that merged app UX with customer experience. This allowed Marriott guests to unlock complimentary happy hour drinks directly with their phones, requiring no NFC, QR codes, or app installation. The solution featured an elegant onboarding process with animated illustrations to guide users. While specific metrics are not provided, the Senior Director of Marriott International praised Brave UX's work as wonderful, collaborative, and innovative, noting they were constantly impressed by the team's efforts.

Marriott