Case Study: Sophos achieves a 26% lift in promotion awareness with Brave Ads

Sophos boosts promotion awareness by 26% with Brave

Sophos, a cybersecurity company, sought to increase its brand awareness and reach new prospects in the Australia and New Zealand (ANZ) region. To achieve this, they turned to Brave Software and leveraged its innovative Brave Ads platform, specifically the New tab takeover ad placement.

Brave Software's solution delivered impressive results for Sophos. In just two days, the campaign generated over 1.1 million impressions and drove a 26% lift in promotion awareness. It also increased overall Sophos brand awareness by 9% and shifted perception, with 35% of users who saw the ad beginning to view Sophos as an industry leader. Due to this success and an ultra-competitive CPM, Sophos is now planning further campaigns with Brave Software.

Sophos