Case Study: Hyperbolic achieves 43% higher brand awareness with Brave Ads

Hyperbolic boosts brand awareness by 43% with Brave Ads

Hyperbolic, a company building an AI cloud for developers, needed to build brand awareness and reach an audience of developers and entrepreneurs with an affinity for Web3 and privacy. To meet this challenge, they partnered with Brave Software and utilized the Brave Ads service.

Brave Software implemented a 24-hour New Tab Takeover campaign for Hyperbolic in the US, leveraging Brave's large user base that is highly interested in Web3 and privacy. The results were significant, with Hyperbolic seeing its largest recorded spike in new followers on X and one of its largest spikes in website traffic. A brand lift study conducted by Brave Software found that brand awareness among Brave users increased by 43% following the campaign.

Hyperbolic