Case Study: Chipotle drives an 8% increase in rewards program use with Brave Ads

Chipotle drives 8% more rewards program use with Brave Ads

The customer, Chipotle, operates in the competitive fast casual restaurant space and sought innovative marketing channels to reach new audiences and stay ahead of the curve. The vendor, Brave Software, provided a solution using Brave Ads to help Chipotle break into new cohorts of customers.

Brave Software implemented a campaign using a mix of top- and bottom-funnel ad formats, including a 24-hour new tab page sponsorship and notification ads. This solution generated 6.7 million impressions and 310,000 clicks, achieving a 4.6% click-through rate and driving an 8% increase in rewards program use for Chipotle.

Chipotle