Case Study: Adam & Eve achieves 15% better CPA than Google Ads with Brave Ads

Adam & Eve drives 15% better CPA with Brave Software

Adam & Eve, a leading adult products retailer in the U.S., faced challenges finding effective advertising channels for their sexual wellness products due to limited options. They partnered with Brave Software to leverage Brave Ads, seeking new ways to drive website traffic in a privacy-first environment that aligned with their customers' needs.

Brave Software implemented a campaign using its high-intent, keyword-based Brave Ads. The solution proved so efficient that Adam & Eve adopted an always-on strategy. The results achieved through Brave Software were significant, generating conversions at a 15% better cost-per-acquisition (CPA) and a 3% higher average order value (AOV) compared to their Google Ads campaigns.

Adam & Eve