Brave New
35 Case Studies
A Brave New Case Study
Simply Delicious, a British premium FMCG brand, faced a significant challenge despite having its products listed with major online retailers like Booths and Ocado. The brand operated without its own website, which fragmented its online presence, hindered customer education, and created a barrier to securing partnerships with new retail chains. Brave New Agency was approached to build an official website to address this credibility gap and support sales.
Brave New Agency developed a mobile-first WordPress website designed to highlight the brand's values and streamline the path to purchase. The solution included an intuitive product filter, a recipe section for organic traffic, and a flexible content management system, all while providing direct links to online retailers. As a result, Simply Delicious gained a definitive source of information that strengthened its market position, provided valuable customer data, and equipped the brand with a tool for independent content management and future retail negotiations.