Case Study: Poland Business Run boosts registrations by 44% with Brave New’s new website

Poland Business Run boosts registrations 44% with Brave New

Poland Business Run (pbr), the organizer of Poland's largest charity run, faced a challenge with its online presence as event information was scattered across multiple sources, causing confusion for participants and organizers. They partnered with Brave New for web development services to create a new, centralized WordPress website that would clearly present information and registration packages.

Brave New developed a clean, accessible one-page website with a clear call to action and an intuitive presentation of race packages, inspired by subscription service sites. The solution delivered by Brave New resulted in a 44% year-on-year increase in applications for the stationary race, a 14.4% increase in registered teams despite a reduced ad budget, and a significant decrease in support inquiries, greatly improving the event's financial results and participant experience.

Poland Business Run (pbr)