Brave Little Beast
17 Case Studies
A Brave Little Beast Case Study
Quantinno, an NYC-based asset management firm, approached Brave Little Beast with a significant branding challenge. Despite being founded by an industry veteran and pioneer, their existing website and marketing materials failed to communicate their world-class expertise. This outdated presence was starting to be noticed by their clients, so they enlisted Brave Little Beast for a refresh of their verbal and visual identity.
Brave Little Beast developed a new visual identity, using a simplified version of the firm's innovative investment model as a central, ownable logo mark. This was paired with new colors, patterns, and typography to create a cohesive brand ecosystem. The updated visual identity streamlined the creation of a new digital presence, including a website with all-new copy. The solution received excellent feedback from clients and prospects and continues to generate high-quality leads for Quantinno.