Case Study: Mammoth Labels & Packaging becomes a relevant, competitive brand with Brave Little Beast

Mammoth Labels & Packaging refreshes a 60-year-old brand with Brave Little Beast

Mammoth Labels & Packaging, a company specializing in labeling and packaging solutions, faced the challenge of an outdated brand. Originally named Boehm Labels & Labeling Solutions, the 60-year-old company's identity no longer reflected its modernized staff, equipment, and processes. The old name was hard to pronounce and had little brand equity. They engaged the vendor Brave Little Beast for a comprehensive brand refresh, including core, verbal, and visual identity services.

Brave Little Beast addressed this by first redefining the company's core identity and developing a new verbal identity, leading to the new name "Mammoth Labels & Packaging" to signify strength. They then executed a 12-month retainer to overhaul the entire visual and digital identity, including the logo, website, and all sales materials. The Brave Little Beast team managed the complete rebrand and name change, successfully refocusing the company for future growth and transforming it into a competitive brand ready to soar.

Mammoth Labels & Packaging