Case Study: Made Here Co. launches an American-made industrial brand with Brave Little Beast

Made Here Co launches a brand from scratch in 1 process with Brave Little Beast

Made Here Co, a new venture from a longtime chemical goods supplier, faced the challenge of building an entirely new brand from scratch to capitalize on a gap in the market for American-made industrial cleaning products. They had the business idea but no name, logo, or strategy. They partnered with the vendor Brave Little Beast to develop a core identity and bring the company to life.

Brave Little Beast led the customer through a comprehensive branding process, developing a core strategy, a verbal identity that led to the name "Made Here Co," and a visual identity inspired by 1950's Americana. The solution included packaging design and a digital identity with a website that allowed the new brand to start selling its products immediately, effectively launching the company and disrupting the market.

Made Here Co