Case Study: LOUD Capital Evolves Its Brand Identity and Web Presence with Brave Little Beast

LOUD Capital rebrands with Brave Little Beast to unify 100+ portfolio companies

LOUD Capital, a venture capital firm, approached Brave Little Beast with an initial request to update its outdated website. A deeper investigation revealed the core issue was a broader lack of a defined brand identity, as the growing team had never established what made them unique. Brave Little Beast was engaged to solve this fundamental brand problem.

Brave Little Beast initiated its process with a series of workshops to define the core identity, including purpose, mission, and values. This work informed a complete visual identity overhaul, featuring a new logo that integrated the "Startup Valley of Death" curve, and culminated in a new, personable website that accurately tells the LOUD Capital story. The result was a unified and ownable brand, with a managing partner noting the experience was so positive they would recommend Brave Little Beast to all their portfolio companies.

LOUD Capital