Case Study: Bloom adds a human touch to healthcare branding with Brave Little Beast

Bloom clarifies healthcare branding after rapid growth with Brave Little Beast

Bloom, a healthcare technology company providing services for individuals with disabilities, had experienced rapid growth and found that its existing brand no longer represented its evolved identity. The company's founder reached out to Brave Little Beast with the challenge of redefining its brand to better present itself to the world.

Brave Little Beast began by developing Bloom's core identity to provide clarity on the company's mission. Following this, the vendor created a new friendly and approachable visual identity, adjusted the verbal identity with new messaging, and established a new digital identity. This comprehensive rebrand elevated Bloom's external presentation to match the high quality of its services.

Bloom