Case Study: Turf Online achieves market-leading organic growth with Brave Agency

Turf Online doubles website revenue YoY with Brave Agency

Turf Online, a UK supplier of high-quality lawn turf, aimed to become the most visible and trusted online retailer in its competitive, seasonal market. They partnered with Brave Agency to implement a long-term SEO and content strategy that would move beyond simple visibility to build true category authority and drive sustainable revenue growth.

Brave Agency developed a comprehensive, experience-led SEO solution focused on technical excellence, mapping search intent across the entire customer journey, and building authority through structured content. This strategy transformed organic search into a primary commercial driver for the client. As a result, Brave Agency helped Turf Online achieve a 43% increase in organic users year-over-year, a 2.5x increase in website traffic, and a 2x increase in website revenue, establishing them as a dominant category leader.

Turf Online