Case Study: Scrumbles improves Google Ads performance with Brave Agency

Scrumbles turns Google Ads around in 3 months with Brave Agency

Brave Agency partnered with Scrumbles, a British pet food brand, to address challenges within their Google Ads account. The account was underperforming with poor structure, incomplete tracking, and low ad relevance, leading to wasted spend and a below-target return on ad spend amid strong competition.

Brave Agency implemented a complete account rebuild, crafting new ad copy and restructuring keywords to separate branded and non-branded intent. They optimized the product feed for Google Shopping and employed audience segmentation and A/B testing. The result was a transformation of Google Ads into a structured, efficient growth channel, granting Scrumbles greater visibility and the confidence to manage campaigns in-house while maintaining improved performance.

Scrumbles