Case Study: PIVOT improves ROAS and increases sales with Brave Agency’s Meta Ads strategy

Pivot improves ROAS and lowers cost per purchase with Brave Agency in 9 months

Brave Agency partnered with PIVOT, a challenger brand redefining home fitness with a high-ticket product, to address its paid media challenges. Operating in the highly saturated fitness industry, PIVOT needed a strategy to cut through the competitive landscape, reach high-intent audiences, and maximize return on ad spend without sacrificing profitability.

Brave Agency implemented a data-led Meta Ads strategy, restructuring campaigns to focus on high-intent segments through audience segmentation and A/B testing. By optimizing creative assets and retargeting engaged users, Brave turned Meta into a reliable sales driver. The outcome was a decreased cost per purchase, improved ROAS, and increased sales volumes, providing PIVOT with a scalable framework for sustained growth.

Pivot