Case Study: Hattingley Valley Wines boosts ROAS and reduces costs with Brave Agency

Hattingley Valley Wines boosts Google Ads ROAS by 32% with Brave Agency

Hattingley Valley Wines, a family-owned Hampshire winery, partnered with Brave Agency to address challenges in its digital marketing performance. Their paid media lacked the precision to effectively balance online wine sales with tourism bookings for vineyard tours and tastings, while their email engagement was held back by unoptimized flows.

Brave Agency implemented a data-led solution, restructuring Google and Meta Ads to improve efficiency and relevance. They also overhauled the winery's Klaviyo email platform for better retention and brand storytelling. This strategy delivered significant results, including a 32% increase in Google Ads ROAS, a 25% increase in Meta Ads ROAS, and a 23% decrease in Meta Ads cost per conversion, driving growth in both eCommerce and on-site visitor experiences.

Hattingley Valley Wines