Case Study: Art of Football boosts Google Ads performance with Brave Agency

Art of Football scores 22 ROAS with Brave Agency

Art of Football, a retailer of fan-centric football merchandise, partnered with Brave Agency to scale their profitability and improve their seasonal planning on Google Ads. Their challenge was to cut through the noise to reach more dedicated fans and overhaul their strategy to align with key retail periods and the football calendar.

Brave Agency revamped the Google Ads account by implementing best practices, honing in on the right football fan audiences, and crafting targeted ad copy. They developed an annual plan to capitalize on key moments. This solution delivered a 22% return on ad spend, drove over 300,000 clicks, and generated 25,000 conversions year-to-date for Art of Football.

Art of Football