Case Study: Aquaclean boosts UK awareness and sales with Brass Agency

The kids are alright - Boosting awareness and sales for Aquaclean

Aquaclean, the innovative stain-proof fabric company, needed to raise brand awareness across the UK and make shoppers ask for Aquaclean when buying a sofa. Brass Agency was brought in to create a campaign that would help position the brand as a “lifeproof” solution for sofas and connect with its target audience in a memorable way.

Brass Agency delivered the “Kid Kafé” campaign, an integrated one-day event where the café was run entirely by kids and supported by paid media and influencer activity. The campaign generated over 12 million media impressions, reached more than 235,000 targeted influencer followers, and drove 7,700 direct website visits, with John Lewis reporting a 24% year-over-year uplift in Aquaclean sales following the campaign.

Aquaclean

Javier Miro

Marketing Communications Managers