Case Study: Rho achieves greater brand awareness and engagement with Brasco

RHO boosts website engagement 250% with Brasco

The customer, Rho, a clinical drug development services firm, faced the challenge of building its brand, supporting business development, and enhancing its recruitment marketing efforts. To address this, they hired the vendor Brasco /// to lead a fully integrated marketing approach aimed at reaching a wide audience within the pharmaceutical industry.

Brasco /// implemented a multi-faceted solution that included a creative ad campaign featuring actual employees, website landing pages, and content marketing. This approach successfully raised brand awareness and engagement over three-plus years, resulting in a 250% increase in website engagement and over 10 million content views. The campaign also effectively supported Rho's national recruiting efforts.

RHO