Case Study: Nupona strengthens its brand identity with Brasco

Nupona builds a new brand identity with Brasco after 20+ years of engineering experience

Nupona, a civil engineering company formerly known as East Coast Stormwater, sought to enhance its brand to strengthen its community and online presence. They wanted their brand identity and messaging to reflect the owner's Native American heritage and support future business growth. They engaged the vendor Brasco for brand strategy and design services.

Brasco conducted deep research, leading to a new company name, "Nupona," derived from regional ancestral language, meaning "One who listens well to the water." They developed core messaging and a complete visual identity, including a brand guide and logo. The new brand solidified the company's mission and provided a foundation for its market expansion. Brasco delivered a meaningful and strategic brand platform for the client's future.

Nupona