Case Study: First Bank and Trust Company enhances agribusiness brand awareness with Brasco video production

First Bank and Trust Company creates 3 videos with Brasco and wins a 2023 Viddy Award

First Bank and Trust Company sought to enhance brand awareness for its new location in eastern North Carolina and effectively communicate its brand identity within the agribusiness sector. To meet these goals, the bank partnered with the creative agency Brasco for a video production and strategy service.

Brasco created a suite of videos, including a two-minute piece and a thirty-second version, driven by storytelling that emphasized inspiration and trustworthiness. The solution focused on showcasing the bank's loan officers and farmer clients to highlight expertise and family-centered authenticity. The work was successful, with the main video winning a 2023 Viddy Award.

First Bank and Trust Company