Case Study: UTMSU boosts student engagement and usability with Branex’s website solution

UTMSU boosts student engagement with Branex for 14,000 students

The University of Toronto Mississauga Student Union (UTMSU) needed a new website to conveniently reach its over 14,000 students and provide a platform for them to address issues on the go. They partnered with the vendor Branex to develop a captivating, easy-to-use website with a user-driven information architecture that would make key areas of the site easily navigable.

Branex designed and developed a responsive, user-friendly, and intuitive website that fused functionality with aesthetics. The solution included an optimized layout, integration of various services, and the Google Analytics API to track user traffic. The new UTMSU website resulted in higher student engagement and awareness, delighting the client and making the project a roaring success.

Utmsu (University of Toronto, Mississauga Student Union)