Case Study: VIP Service suppresses negative search results with BrandYourself

VIP Service - Customer Case Study

The customer, referred to as Client A, was a finance executive whose online reputation was dominated by negative articles from authoritative sources. They engaged BrandYourself's VIP service to combat these damaging search results and reclaim control of their digital presence.

BrandYourself implemented a custom, multi-phase strategy that involved building optimized web properties and social profiles, publishing unique content to establish authority, and continually updating everything to maintain relevance. After 18 months, the vendor successfully controlled 90% of the first page of search results, pushing the negative content to the second page and beyond.