Case Study: Glassdoor achieves a stronger employer brand with BrandYourself

Glassdoor - Customer Case Study

The customer, Glassdoor, faced a challenge with its public image on its own platform after a company relocation led to a series of negative reviews from a small group of employees. This significantly lowered its overall rating and began to harm recruitment and morale. The vendor, BrandYourself, was engaged to implement a Glassdoor management program to address this issue.

BrandYourself's solution involved a multi-step process: responding to existing reviews to provide context, claiming and optimizing the company's Glassdoor page, and creating a scalable internal feedback program to encourage more employees to share their positive experiences. This strategy resulted in a dramatic improvement in Glassdoor scores, with the overall rating rising from 2.8 to 4.1 and the "Recommend to a friend" metric increasing from 52% to 82% within six months.

Glassdoor