Case Study: Glassdoor achieves a more accurate employer brand with BrandYourself

Glassdoor - Customer Case Study

BrandYourself, a vendor of online reputation management services, faced a challenge with its own Glassdoor profile. After a necessary office relocation, a small number of negative reviews from affected employees severely damaged its ratings, dropping its overall score to 2.8. This inaccurate portrayal hampered recruitment, hurt team morale, and began to negatively impact the business.

BrandYourself implemented its own service to address the problem. The solution involved claiming their Glassdoor page, responding to reviews to provide context, and creating a scalable internal feedback program to encourage more employees to share honest opinions. This strategy successfully generated a more representative and positive public image. The results were significant, with the overall Glassdoor rating increasing from 2.8 to 4.1, and key metrics like culture and career opportunities also saw major improvements within six months.

Glassdoor