Case Study: Glassdoor improves online review ratings with BrandYourself

Glassdoor - Customer Case Study

Glassdoor, a for-profit education institution, faced significant reputational and financial damage due to a small number of negative online reviews on sites like its own platform and Google. These reviews, which were disproportionately impactful due to a low overall volume, hindered recruitment and student enrollment. The school lacked a scalable system to generate positive feedback or manage the negative commentary, a challenge they hired BrandYourself to solve.

BrandYourself implemented a comprehensive review management program. They optimized Glassdoor's company page and engaged employees to secure positive reviews. For student reviews, they created a system to solicit feedback from happy students at key moments while diverting dissatisfied users to an internal form. As a result, Glassdoor's rating improved from 2.8 to 3.9 and review count increased from 9 to 26 in just five months. Other platform scores also rose dramatically, leading to immediate improvements in student matriculation and recruitment numbers for the client.

Glassdoor