Case Study: Forbes achieves greater VR industry credibility with BrandYourself

Forbes - Customer Case Study

The customer, Forbes, faced a challenge in which their client, Charlie Fink, an early pioneer in VR, was not attracting high-level professional opportunities. His online presence was dated and ineffective at showcasing his expertise, preventing him from securing consulting roles, speaking engagements, and media contributions. He turned to the vendor, BrandYourself, for a personal branding service to solidify his brand and build the right audience.

BrandYourself implemented a solution by creating a strong website and social media profiles, publishing regular content on Medium, and placing articles in credible third-party publications. They grew his audience on LinkedIn and Twitter and secured speaking engagements. The results were significant: Charlie became the second most-read VR writer on Medium, spoke at major industry conferences like AWE and CES, and earned a contributorship to Forbes. This work by BrandYourself provided a springboard for his career, leading to paid speaking opportunities, consulting roles, and a book deal.

Forbes