Case Study: Transitions Optical achieves consistent global brand representation and efficient partner marketing with Brandworkz

Transitions Optical Inc - Customer Case Study

Transitions Optical, maker of adaptive Transitions lenses, promotes its consumer-facing brand indirectly through a network of eight global lens manufacturers rather than selling direct. After its acquisition by Essilor and the removal of a traditional sales force, the company faced a challenge: how to train partners, distribute marketing collateral consistently, and prevent partners from creating off-brand materials—without relying on a roaming sales team.

Brandworkz built the Transitions Hub, an external-facing Brand Asset Management platform with co-branded partner areas, digital asset management, web-to-publish, brand guidelines, logo finder and reporting. The Hub lets manufacturers self-serve approved, co-branded marketing and training materials, cutting errors and manual artwork changes while improving efficiency; it hosts 7,000 assets, supports 800 users, delivers about 15,000 downloads and 43,000 page views per year, and has driven more consistent global brand representation and better insight into partner usage.

Transitions Optical

Francesca Puglisi

Global Marketing Manager