Case Study: JLL achieves a seamless global rebrand rollout and consistent brand management with Brandworkz

JLL - Customer Case Study

JLL is a global real estate investment and services firm with over 82,000 employees in 300 offices across 80+ countries. In 2017 they faced the huge task of rolling out a new global brand across hundreds of locations and thousands of staff, creating an urgent need for a single, accessible place to learn about the new positioning and access updated materials.

Brandworkz built the JLL Brand Hub as a 24/7 single source of truth, supporting three brand refreshes over seven years and providing DAM, Web-to-Publish, Showcase, Brand Guidelines and Logo Finder tools. The Hub enabled the successful visual identity roll-out, empowered local marketers, improved global consistency and marketing efficiency, and reduced duplicated content.

JLL

Brant Long

Global Brand Director