Case Study: University of Greenwich achieves brand consistency and rapid time-to-market with Brandworkz

Higher Education Deserves Higher Brand Consistency

The University of Greenwich, a public London university founded in 1890 with over 19,000 students across three campuses including the Old Royal Naval College, needed to maintain strict brand consistency across long decision cycles and disparate marketing teams. With marketing and brand teams spread across multiple offices, a small design team facing bottlenecks, and a desire to cut print production costs, keeping course materials consistent and up to date was a major challenge.

Brandworkz integrated the university’s Squiz CMS and Banner course text repository and automated the flow of approved copy into multi‑page dynamic templates via Web‑to‑Publish. The solution created a single source of written and photographic media, boosted brand consistency across web and print, cut production time from days to minutes, removed design bottlenecks and reduced production costs.

University of Greenwich

Robert Mayor

Director of Communications