Case Study: Dr. Martens achieves global brand consistency and a single source of truth with Brandworkz

Dr. Martens - Customer Case Study

Dr. Martens is a 70‑year‑old British footwear and clothing brand known for its “Bouncing Soles,” yellow stitching and welted construction, selling over 10 million pairs annually through 94-owned stores and online. Facing a slow, legacy server‑based digital asset system, global marketers often couldn’t access approved content—leading to off‑brand materials at a time when 79% of sales come from outside the UK.

Brandworkz’s Dr. Martens Hub became the single source of truth, housing over 100,000 product images with automatic replication and updates to the e‑commerce site. The Hub delivers global access, faster search and organized DAM workflows, improved brand consistency, reduced costs through integration, and broad adoption across the organisation—resulting in more efficient asset use and stronger, unified brand presentation.

Dr. Martens

Alex Cotton

Marketing Services Manager