Case Study: Brother International achieves centralized, consistent global brand and asset management with Brandworkz

Brother International - Customer Case Study

Brother, a century‑old Japanese technology company with operations in 44 countries and products sold in over 100, faced rising complexity in global marketing. After a costly, time‑consuming attempt to build a custom Web‑to‑Publish system, the team realised they needed an integrated Digital Asset Management (DAM) solution to deliver consistent, customisable marketing materials across its worldwide offices.

Brother chose Brandworkz for its combined DAM and Web‑to‑Publish platform and simple, user‑friendly interface. The system centralised brand guidelines, imagery, campaigns and artwork for more than 400 users, empowered local offices and agencies to self‑serve assets, and enabled campaign reuse via a Showcase—reducing duplication, speeding distribution, and cutting marketing costs while integrating with regional websites for dealer access.

Brother International

Jackie Farrelly

European Product Communications Manager