Case Study: Baker Tilly achieves a unified global brand and 8-week rollout to 746 offices with Brandworkz

Baker Tilly - Customer Case Study

Baker Tilly is a global accounting network of 126 independently owned member firms with 746 offices, over 34,000 staff and $3.64bn revenue. Following a 2018 global brand refresh, the firm faced fragmented identities, duplicated marketing effort and inconsistent messaging that undermined competitiveness with the “Big 4” — and needed to roll out a unified visual identity to 746 offices and engage ~30,000 employees quickly and cost‑efficiently.

Baker Tilly selected Brandworkz’s Brand Hub to centralise digital assets, provide web‑to‑publish capabilities and enable cross‑territory collaboration. The platform enabled a full rollout to 746 offices in eight weeks, generated strong early adoption (10,000 logins, 21,000 downloads and 5,000 artworks in six months), drove significant cost savings and an expected 3,000% ROI over three years, increased marketing collaboration and empowered smaller member firms to operate as part of a cohesive global brand.

Baker Tilly

Jo Luck

Brand Manager