Case Study: ArcelorMittal achieves a rapid, consistent global brand rollout with Brandworkz

ArcelorMittal - Customer Case Study

ArcelorMittal, the world’s largest steel company formed by the merger of Arcelor and Mittal and operating in 60+ countries, needed to roll out a major rebrand globally while protecting brand integrity. The challenge was to implement the new identity quickly and consistently across many markets, requiring a centralized digital asset management system and enterprise-wide, accessible brand guidelines.

Brandworkz delivered a fully branded global marketing asset management portal that gives authorized partners and staff instant access to up-to-date guidelines, logos, images, videos and templates, plus tools like web-to-publish, logo finder and reporting. The platform enabled a smooth, record‑speed roll-out, significant time and cost savings, a more consistent visual identity worldwide, and ongoing systems and processes to manage the brand.

ArcelorMittal

Anthony Old

Global Identity Manager