Case Study: Aon achieves stronger brand consistency and major time savings with Brandworkz

Aon - Customer Case Study

Aon is a global professional services firm specializing in risk, retirement and health solutions, headquartered in London and operating across dozens of countries. After a 2014 brand refresh, the challenge was to align tens of thousands of colleagues worldwide with new guidelines, logos, production guides and templates and to explain why the brand had evolved and what the next steps were.

The solution was Aon Brand Matters, a Brandworkz-powered portal providing single sign-on access to brand guidelines, a digital asset library, a Showcase for best-practice work and a Logo Finder. Centralizing assets and education strengthened brand compliance and consistency, dramatically reduced requests for materials, saved time and costs for design and remote teams, and resolved previous firewall‑related sharing issues.

Aon

Chris Lawson

Creative Service Project Manager