Case Study: Uber Boat by Thames Clipper delivers smarter river journeys with Brandwidth's native mobile app

Uber Boat by Thames Clipper boosts app ticket revenue 32% with Brandwidth

Uber Boat by Thames Clippers faced a challenge where its river travel service had a disconnected digital experience, forcing passengers to rely on outdated timetables and third-party apps that lacked real-time information. This created uncertainty and reduced confidence in the service. They partnered with Brandwidth to design and build a new native mobile app that could integrate journey planning, ticketing, and live updates into a single, seamless experience.

Brandwidth developed a human-centered iOS and Android app featuring a dynamic journey planner, live boat tracking with a "Where's My Clipper?" feature, and integrated ticketing. The solution led to significant measurable impact, including a 32% increase in app-generated ticket revenue and a 71% increase in downloads post-launch. The app successfully modernized river travel, providing a smarter and more connected experience for London's commuters and leisure travellers.

Uber Boat by Thames Clipper