Case Study: Toyota stays ahead of the competition with Brandwidth's digital innovation

Toyota boosts visits 58% with Brandwidth

The customer Toyota faced the challenge of maintaining its competitive edge in the rapidly shifting automotive market by improving its digital channels to evidence its technical innovation and connect with an ever-changing audience. The vendor Brandwidth provided strategic consultancy and execution services to address this.

Brandwidth's solution was to act as an extension of Toyota's team, harnessing data and insight to create personalized content and experiences. This included developing the pan-European 'My Toyota' connected car app, executing multiple platform migrations with SEO/SEM strategies, and deploying disruptive technologies like an augmented reality app. The results were significant, including a platform migration that brought in over 48,000 additional visitors and a 58% uplift in daily visits, as well as email campaigns that saw a 100% uplift in open rates. Through this partnership, Brandwidth helped put Toyota at the forefront of digital execution in the automotive industry.

Toyota