Case Study: Royal Caribbean International achieves higher bookings and revenue with Brandwidth's data-led eCRM segmentation

Royal Caribbean International boosts campaign revenue 28% with Brandwidth

The customer, Royal Caribbean International, faced the challenge of personalizing its email campaign content without reducing its overall communication volume. The vendor, Brandwidth, was tasked with using its ECRM service to address this need for more targeted and engaging messaging.

Brandwidth implemented a data-led solution by analyzing over 150 CRM data points to create eight distinct customer segments. This segmentation enabled highly personalized email campaigns and a comprehensive automated remarketing program. The results were significant, including a 19% uplift in emails delivered, a 23% increase in campaign bookings, and a 28% rise in campaign revenue.

Royal Caribbean International