Case Study: Nike achieves measurable global influencer campaign insights with Brandwidth

Nike gains real-time global campaign insights with Brandwidth

Nike faced the challenge of measuring the global effectiveness of its influencer and media activities on Instagram, where it encourages authentic, user-generated content. The brand appointed Brandwidth to develop a forensic method for measuring this success and to optimize its retail partnerships.

Brandwidth implemented a solution that provided Nike's key partnership team with invaluable, real-time insights for attribution modeling. The solution delivered these insights in a beautiful, usable, and measurable way, allowing Nike to optimize its retail partnerships effectively.

Nike