Case Study: Gene Editing Institute elevates its digital presence with Brandwidth

Gene Editing Institute elevates its web presence with Brandwidth on Adobe

The Gene Editing Institute (GEI), a research group focused on accelerating gene-editing technology, needed an elevated web presence to showcase its achievements and prominent standing. Their challenge was to create a new website that highlighted their mission and their affiliation with ChristianaCare. Partnering with Brandwidth, the project involved migrating to a new subdomain and designing engaging webpages.

Brandwidth completed a competitive analysis and discovery workshops to inform the design and architecture. They then built a sleek, user-friendly website on the Adobe platform. The new site successfully positions GEI as a leader in patient-first genomic science, enhancing the user journey so visitors can navigate content and take action efficiently. With this modern website from Brandwidth, GEI can now share breakthroughs and build community trust.