Case Study: Aston Villa Football Club captures live football in VR with Brandwidth

Aston Villa Football Club captures live football in 8K VR with Brandwidth

Brandwidth worked with Aston Villa Football Club to capture the essence of a live football match in virtual reality. The challenge was to completely redefine on-location film-making to cover the sport in VR, as traditional camera positions were redundant. The goal was to capture the match day in full stereoscopic 8K resolution without missing any action.

The solution implemented by Brandwidth was the first-ever use of a fly-by-wire Spidercam above the pitch combined with remote robotic touchline cameras. This system closely followed players and streamed footage in real time. For fans unable to travel, Brandwidth also created a content strategy to distribute highlights alongside exclusive behind-the-scenes footage, player tips, and a VIP stadium tour overlaid with club stats and history.

Aston Villa Football Club