Case Study: Sonos achieves near‑elimination of ad hijacking and protects revenue with BrandVerity

Sonos Trusts Its Brand with BrandVerity

Sonos, the leading smart‑speaker maker, faced persistent affiliate abuse—most notably ad hijacking (affiliates running near‑identical paid search ads to capture branded clicks) and misuse of coupon codes across multiple sales channels. Working with PerspectivePMA and Affiliate Program Manager David Pricco, Sonos turned to BrandVerity’s Paid Search Monitoring to detect and manage these trademark and affiliate‑marketing threats.

BrandVerity’s Paid Search Monitoring automatically crawls thousands of pages, flags identical ads, hidden redirects and incorrect coupon usage, and issues alerts so Sonos can quickly remediate violations. Using BrandVerity, Sonos has protected its trademark in paid search for over four years, virtually eliminated ad hijacking, reduced lost commission and channel conflict, and saved significant monitoring time while gaining fast troubleshooting support from the BrandVerity team.

Sonos

David Pricco

Affiliate Program Manager