Case Study: Plow & Hearth cuts trademark infringements from 400+ to nearly zero and halves monitoring time with BrandVerity

Plow & Hearth Picks BrandVerity for Paid Search Monitoring

Plow & Hearth, a national catalog, retail, and internet company specializing in home and lifestyle products, was facing widespread trademark bidding and affiliate abuse that confused customers and damaged brand reputation. After manual monitoring and a trial with another vendor proved ineffective, Plow & Hearth turned to BrandVerity’s automated paid search monitoring to detect and document infringements.

BrandVerity deployed its paid search monitoring platform—providing screenshot-backed alerts, bulk takedown letter generation, and hands-on customer success support—and within two months Plow & Hearth’s weekly infringements fell from over 400 to nearly zero. The program cut monitoring time by more than half and improved affiliate relationships, delivering measurable protection of branded traffic and reduced marketing friction thanks to BrandVerity’s data quality and remediation workflow.

Plow & Hearth

Ashley Ferguson

Affiliate Manager