Case Study: iHerb uncovers 1,000+ affiliate violations and recovers $100K+ in commissions with BrandVerity

Iherb Tackles Bad Actor Affiliates Using Brandverity Across a Global Partnership Program

iHerb, a leading US-based e-commerce retailer serving customers in 188 countries, faced a growing compliance problem: manually detecting brand-bidding and other non‑compliant affiliate advertising across a massive, multilingual global affiliate program was impossible. To regain control of the customer journey and protect their brand, iHerb engaged BrandVerity and deployed BrandVerity’s Paid Search Monitoring solution.

BrandVerity’s platform and Customer Success Analyst team uncovered and helped remediate over 1,000 affiliate violations, stopped 90% of sophisticated ad hijacks in 2020, and identified more than $100,000 in potential commissions diverted to bad‑actor affiliates—allowing iHerb to reverse payouts and reallocate funds to compliant partners. By using BrandVerity, iHerb gained unmatched visibility, significant financial savings, and expert ongoing support for affiliate compliance.

iHerb

Ed Hsu

Affiliate Marketing Manager