Case Study: ICONIC Jewelry Reduces Add-to-Cart Costs with BrandTotal

How ICONIC Jewelry Massively Reduced “Addto-Cart” Costs by Optimizing its Ad Campaigns with BrandTotal’s Social Competitive Intelligence

ICONIC Jewelry, a climate-conscious jewelry brand founded in 2017, relaunched its e-commerce business in 2020 and needed a more cost-effective way to reach new audiences and improve ad performance. To do that, it turned to BrandTotal’s social competitive intelligence platform to better understand competitor campaigns, creatives, messaging, and digital share of voice.

With BrandTotal, ICONIC Jewelry optimized its ad campaigns in-flight, identified the winning creative approach, and segmented campaigns by product category to improve targeting and efficiency. BrandTotal helped ICONIC cut add-to-cart cost by 30%, from $50 to $35 per action, and reduce time to ad optimization from 14 days to just one day.

ICONIC Jewelry

Ami Mande

Chief Executive Officer