Case Study: Home-Start streamlines rebrand rollout and brand governance with BrandStencil

How Home-Start used BrandStencil to introduce their rebrand

Home-Start UK, a nationwide network of charities supporting families, faced challenges with brand management and needed a smooth way to implement a new rebrand across its many independent local branches. They turned to BrandStencil to find a future-proof platform that would ensure brand governance and encourage widespread adoption of the new identity.

BrandStencil provided a custom-branded platform with tailored templates, asset libraries, and a team-based approval system. This solution empowered local teams to create on-brand materials easily. The results were significant, with over 700 users creating hundreds of resources within the first three months. BrandStencil helped Home-Start UK save an estimated 8 working weeks per year and successfully foster a strong connection to the new rebrand.

Home-Start

Matt Hann

Head Of Communications