Case Study: British Red Cross streamlines brand asset ordering with BrandStencil

A one-stop shop for print and ready-made materials for the British Red Cross

The British Red Cross needed a new brand platform to replace their slow, inflexible system that lacked key integrations and essential features like their brand "highlight." Their Communications Team sought a fully integrated solution for their intranet that would link to external systems like their DAM and accounting software, streamline ordering, and foster team collaboration to ensure brand consistency. They partnered with BrandStencil to address these challenges.

BrandStencil implemented a customized, fully-integrated brand artwork platform. The solution provided seamless integration with the British Red Cross's intranet, DAM system (ResourceSpace), and accounting software (Agresso), enabling automatic PO number generation and compliant image selection. By creating a central hub for ordering print and ready-made materials and providing onboarding videos, BrandStencil empowered employees and volunteers with self-service capabilities, reducing manual tasks and ensuring all created materials were professionally produced and consistently on-brand.

British Red Cross

Lauren Doy

Senior Brand Executive