Case Study: Rollink achieves 99% counterfeit takedown rate and regains distributor trust with BrandShield

Rollink Secures Its Brand Distributors Trust With BrandShield's Proven and Reliable Platform

Rollink, an Israel-based maker of high-end collapsible luggage with a presence in 25 countries, faced a rapid surge of counterfeit and look-alike products on global marketplaces (notably Amazon and eBay), threatening product safety, reputation and distributor confidence. Despite proactive IP filings and legal actions, Rollink could not keep pace with the volume and sophistication of infringements and sought a vendor-grade brand protection solution from BrandShield.

BrandShield implemented its AI-powered brand protection platform with ongoing IP monitoring, machine-learning detection, tailored analysis, and weekly reviews with Rollink, providing real-time data to distributors and executing mass takedowns. The program delivered measurable impact: roughly 20–50 takedowns weekly and a reported 99% infringement detection and removal rate, restored distributor trust, freed Rollink resources, and supported continued market expansion.

Rollink

Eyal Azoulay

Chief Executive Officer