Case Study: Levi Strauss & Co. achieves 90%+ takedown success and removal of 150+ phishing sites with BrandShield

Levi Strauss & Co. - Customer Case Study

Levi Strauss & Co., a global leader in jeanswear operating in more than 110 countries, faced a sharp rise in online phishing and fraud during the COVID-19 pandemic — with overall attempts more than doubling and hundreds of fraudulent domains targeting the brand. To shore up its outside-perimeter security, Levi's engaged BrandShield and its AI-powered SaaS monitoring and enforcement services to map and prioritize digital threats.

BrandShield applied AI and big-data analytics to detect and prioritize threats, then deployed its enforcement and IP-law experts to execute takedowns. BrandShield detected 429 fraudulent domain names (≈420 infringing sites), removed 150 phishing websites (in April alone) and achieved a >90% takedown success rate, significantly reducing Levi Strauss & Co.’s online exposure.

Levi Strauss & Co.