Case Study: Bang & Olufsen achieves 90% automated takedowns and global brand protection with BrandShield

How B&O recovered millions of dollars by removing fake listings and sales sites

B&O (Bang & Olufsen), the century-old luxury audio brand, faced growing IP violations, counterfeits and unauthorized distribution that overwhelmed its existing protection processes. After evaluating vendors, B&O chose BrandShield and its brand protection platform—leveraging advanced scanning, AI/ML detection and enforcement services—to provide more stringent monitoring and automated takedown capabilities across marketplaces, social media and other online channels.

BrandShield implemented a holistic protection program covering trademark infringements, counterfeit listings and partner compliance, plus automated enforcement and easy-to-use dashboards for B&O. The results: BrandShield now handles over 700 takedowns per month with automated removals accounting for ~90% (only ~10% require escalation) and overall takedown success rates above 98%, freeing B&O resources, reducing costs and improving brand protection effectiveness.

B&O

Morton R Serup

Brand Protection Officer